Alsem, Karel Jan,  1957- <br/><br/>
Strategic marketing :  an applied perspective /  [book] 
Karel Jan Alsem 
 - New York, N.Y. :  McGraw-Hill,  2007. 
 - xi, 324 p. :  ill. 
<br/><br/><label>ISBN: </label>0071244174 9780071244176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A461