TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324539029
AV  - HF5415.2 .Z54 2007
PY  - 2007///
CY  - [Cincinnati, Ohio], [Cincinnati, Ohio]
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Various multi-media instructional materials, including a web site, are available to supplement the text; Includes bibliographical references and index
ER  -