Zikmund, William G. <br/><br/>
Exploring marketing research /  [book] 
William G. Zikmund 
 - 9th ed. 
 - [Cincinnati, Ohio] :  [Cincinnati, Ohio] :  Thomson/South-Western,  c2007. 
 - xxi, 698 p. :  chiefly col. ill. 
<br/><br/> Various multi-media instructional materials, including a web site, are available to supplement the text 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324539029 9780324539028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 2007