TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
TI  - Marketing management: a strategic decision-making approach 
T2  - Mcgraw-Hill/Irwin series in marketing
SN  - 9780071274517
AV  - HF5415.13 .M352 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Previous ed. entered under title; Includes bibliographical references and index
ER  -