Ferrell, O.C. <br/><br/>
Marketing strategy /  [book] 
O.C. Ferrell, Michael D. Hartline 
 - 4e [ed.]. 
 - Mason, OH :  Thomson South-Western,  c2008. 
 - xxii, 717 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324362722 978324362725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M358 2008