Hutt, Michael D. <br/><br/>
Business marketing management :  B2B /  [book] 
Michael D. Hutt, Thomas W. Speh 
 - 9e [ed.]. 
 - Mason, OH :  Thomson South-Western,  2007. 
 - xxx, 658 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324361041 0324316852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H87 2007