Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity /  [book] 
Kevin Lane Keller 
 - 3th ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2008. 
 - xxi, 692 p. :  ill. 
<br/><br/><label>ISBN: </label>0132336227 9780132336222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K29 2008