TY  - BOOK
AU  - Mudie,Peter
AU  - Pirrie,Angela
TI  - Services marketing management
SN  - 0750666749
AV  - HD9980.5 .M945 2006
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Service industries
KW  - Management
KW  - Marketing
ER  -