Mudie, Peter <br/><br/>
Services marketing management /  [book] 
Peter Mudie and Angela Pirrie 
 - 3rd ed 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  2006. 
 - xii, 267 p. :  ill. 
<br/><br/><label>ISBN: </label>0750666749 9780750666749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management<br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .M945 2006