TY  - BOOK
AU  - Hawkins,Delbert I.
AU  - Mothersbaugh,David L.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 0071106685
AV  - HF5415.3 .H33 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumers
KW  - United States
KW  - Consumer behavior
KW  - Market surveys
KW  - Case studies
N1  - With 1 computer optical disc. Kept in the special collection
ER  -