Hawkins, Delbert I. <br/><br/>
Consumer behavior :  building marketing strategy /  [Book] 
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xxiv, 790 p. :  chiefly col. ill.+  1 CD-Rom 
<br/><br/> With 1 computer optical disc. Kept in the special collection 
<br/><br/><label>ISBN: </label>0071106685 9780071106689 0073101419 (CD-ROM) 9780073101415 (CD-ROM) 0071109153 9780071109154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States<br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--Case studies--United States
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .H33 2007