TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 0132301334
AV  - HD30.28 .D249 2007
PY  - 2007///
CY  - Upper Sadle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Strategic planning
KW  - Case studies
ER  -