TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
T2  - McGraw-Hill/Irwin series in marketing
SN  - 007123831X
AV  - HF5415.13 .L523 2005
PY  - 2005///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Management
ER  -