Lehmann, Donald R. <br/><br/>
Analysis for marketing planning /  [Book] 
Donald R. Lehmann, Russell S. Winer 
 - 6th ed. 
 - Singapore :  McGraw-Hill,  2005. 
 - xii, 256 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>007123831X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L523 2005