TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H
TI  - A preface to marketing management
SN  - 0071198717
AV  - HF5415.13 .P478 2003
PY  - 2003///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
ER  -