Veal, Anthony James, 1945- Business research methods : a managerial approach / [book] A.J. Veal - 2nd ed - Frenchs Forest, N.S.W. : Pearson/Addison Wesley, c2005. - xx, 362 p. : ill. ISBN: 1741032539 9781741032536 Subjects--Topical Terms: Management--Methodology--MethodologyMarketing--Management--Case studies LC Class. No.: HD30.4 / .V394