Bingham, Frank G. <br/><br/>
Business marketing/  [book] 
Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles 
 - 3rd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2005. 
 - xv, 475 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072859113 (alk. paper) 0071112529 (international ed. : alk. paper) 0071243968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing--Management<br/>Industrial procurement--Management<br/>Industrial marketing--United States--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .B56 2005