TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing in Asia: managing people, technology, and strategy 
SN  - 0131275372
AV  - HD9987.A2 L68 2005
PY  - 2005///
CY  - New York, New York
PB  - Prentice Hall
KW  - Service industries
KW  - Asia
KW  - Marketing
KW  - Professions
N1  - Rev. ed. of: Services marketing in Asia, 2002; Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004; Includes bibliographical references and indexes
ER  -