Teo, Raymond <br/><br/>
Maximising profits :  the customer-centric approach /  [book] 
Raymond Teo, Sharon Fong 
 - Singapore :  Pearson/Prentice Hall,  2003. 
 - x, 157 p. :  ill. 
<br/><br/><label>ISBN: </label>0130474851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .T46