TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Services marketing in Asia: a case book 
SN  - 9812449434
AV  - HD9987.A2 W57
PY  - 2005///
CY  - New York, New York
PB  - Pearson/Prentice Hall
KW  - Service industries
KW  - Asia
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -