Wirtz, Jochen <br/><br/>
Services marketing in Asia :  a case book /  [book] 
Jochen Wirtz, Christopher Lovelock 
 - New York :  New York :  Pearson/Prentice Hall,  2005. 
 - xv, 454 p. :  ill., maps 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9812449434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Asia--Case studies
<br/><br/><label>LC Class. No.: </label>HD9987.A2  / W57