Marketing management :  an Asian casebook /  [book] 
Hellmut Schutte ... [et al.] 
 - Singapore :  Pearson/Prentice Hall,  2004. 
 - viii, 323 p. :  ill. 
<br/><br/><label>ISBN: </label>9812445617 9789812445612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Asia<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.12.A8  / M345