TY  - BOOK
AU  - Schuster,Camille Passler
TI  - The rise of consumer power: adopting the right marketing communication strategies 
SN  - 013067043X
AV  - HF5415.123 .S387
PY  - 2004///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - Communication in marketing
KW  - Customer relations
ER  -