Schuster, Camille Passler,  1950- <br/><br/>
The rise of consumer power :  adopting the right marketing communication strategies /  [book] 
Camille P. Schuster 
 - Singapore :  Pearson/Prentice Hall,  2004. 
 - xvii, 132 p. :  ill. 
<br/><br/><label>ISBN: </label>013067043X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S387