TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Silva,Geoffrey da
TI  - Marketing: an introduction : an Asian perspective 
SN  - 013167661X
AV  - HF5415.12.A8 A735
PY  - 2006///
CY  - Singapore
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Asia
N1  - Includes bibliographical references and indexes
ER  -