Winer, Russell S.,  1951- <br/><br/>
Marketing management /  [book] 
Russell S. Winer 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2007. 
 - xxix, 500 p. :  col. ill. 
<br/><br/><label>ISBN: </label>0132296314 9780132296311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W767 2007