TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 013237093x AV - HF5415.3 .S29 2007 PY - 2007/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Consumers KW - Motivation research (Marketing) KW - Diffusion of innovations N1 - Includes bibliographical references and index ER -