Schiffman, Leon G.
Consumer behavior / [book]
Leon G. Schiffman, Leslie Lazar Kanuk
- 9th ed. [Pearson International edition]
- Englewood Cliffs, N.J. : Prentice-Hall, 2007.
- xix, 489 p. : ill.
Includes bibliographical references and index
013237093x
Consumers
Motivation research (Marketing)
Diffusion of innovations
HF5415.3 / .S29 2007