Personal brands : manage your life with talent and turn it into a unique experience / Roberto Álvarez del Blanco [foreword by David A. Aaker]

Brand yourself, or be branded: imagining life, identity and relationships -- Finding the best fit and the best relationships: anthropology and needs -- First steps: talent, mission and courage -- If it works for me ... Narcissism, authenticity and values -- It's the difference, stupid relevance, energy and differentiation -- Dress for success, get up on the stage and perform: reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world: leadership, influence and power -- Reach for the stars ... architecture and good governance for your personal brand - - Design and live your personal brand ... with passion: setting an agenda for your action plan