Digital marketing : strategic planning & integration / Annmarie Hanlon.
Publication details: London : SAGE Publications Ltd, 2019. Description: xii, 395 pages : illustrations (some colour) ; 26 cmISBN:- 9781526426666
- 1526426668
- 9781526426673
- 1526426676
- HF5415.1265 .H241D
| ประเภททรัพยากร | ห้องสมุดที่อยู่ปัจจุบัน | หมวดหมู่ | ตำแหน่งจัดวาง | เลขเรียกหนังสือ | สถานะ | วันกำหนดส่ง | บาร์โค้ด | จำนวนรายการจอง |
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หนังสือ
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PIM Creative Learning Space | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1265 .H241D 2019 (เรียกดูชั้นหนังสือ(เปิดด้านล่าง)) | ยืมหนังสือแล้ว | 21/05/2023 00:00 | 32550000505382 |
เรียกดูชั้นหนังสือของ PIM Creative Learning Space ปิดเครื่องมือเรียกดูชั้นหนังสือ (ซ่อนเครื่องมือเรียกดูชั้นหนังสือ)
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| HF5415.1265 .D569 Digital marketing for dummies / | HF5415.1265 .E773 2010 Social customer experience: engage and retain customers through social media / | HF5415.1265 .F332 wang luo ying xiao ji chu yu shi jian( di4 ban)= The postgraduate research handbook / | HF5415.1265 .H241D 2019 Digital marketing : strategic planning & integration / | HF5415.1265 .H358 2007 Internet marketing & e-commerce / | HF5415.1265 .H487D 2018 Digital marketing analytics : making sense of consumer data in a digital world / | HF5415.1265 .H552 jie kai yong hu shu ju bei hou de mi mi = Digital marketing analytics : making sense of consumer data in a digital world / |
Includes bibliographical references (pages [361]-385) and index.
Digital marketing essentials -- Digital marketing tools -- Digital marketing strategy and planning.
"An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered; digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks; ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing." -- Amazon.
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