Introduction to research methods : a hands-on approach / Bora Pajo, Mercyhurst University.

Includes bibliographical references (pages 341-344) and indexes.

The purpose of research -- Formulating a research question -- Researching and writing the literature review -- Quantitative designs -- Measurement errors, reliability, validity -- Sampling -- Data collection for quantitative research -- Secondary data -- Entering and organizing quantitative data -- Analyzing quantitative data -- Qualitative designs and data collection: understanding what behavior -- Means in context -- Entering, coding, and analyzing qualitative data -- Results and discussion -- Presenting your research.