Brand in black / ผู้เขียน, อเล็กซ์ กอสลาร์ [book]

Have you got it in your blood? -- The most revered and feared brands in the world banks -- The soft spot of the hardware -- Damaging a brand's reputation -- How low can you get? -- How brands survive in troubled times? -- The three musketeers -- The copy cat -- Just wait a minute -- Essential branding -- Is Thailand ready for the export battle? -- Liar, liar pants on fire -- Let me make myself perfectly clear -- Routine -- How can we conduct business as usual when business is anything but usual? -- Listen to the music and move your feet -- Service industry -- All progress hinges on decisions -- The bitter sweet reality of the global economic crisis -- The advertising convention -- Brands should have the right to vote -- Hey brand, what is your name? -- A grain of truth in a sea of deception -- The status quo syndrome of family owned business -- Congratulation, you've got competition -- About being creative -- Re-branding anyone? -- Side effects -- Brands on net -- Change or die -- The immigrants.