รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
02095nam a22003377a#4500 |
| 001 - CONTROL NUMBER |
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| control field |
835704 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231756.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220315t th ||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781982108601 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BF637.C4 |
| Item number |
.B458C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Berger, Jonah |
| 9 (RLIN) |
68226 |
| 245 10 - TITLE STATEMENT |
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| Title |
The Catalyst : |
| Remainder of title |
how to change anyone's mind / |
| Statement of responsibility, etc. |
Jonah Berger. |
| 246 ## - VARYING FORM OF TITLE |
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| Title proper/short title |
The catalyst : how to change anyone's mind |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Simon & Schuster, |
| Date of publication, distribution, etc. |
2020. |
| -- |
3550 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 270 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm |
| 449 ## - |
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| -- |
New Arrivals Mar 2022 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 245-248) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Decision-Making & Problem Solving. |
| 9 (RLIN) |
58331 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Leadership. |
| 9 (RLIN) |
48248 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Markieting |
| 9 (RLIN) |
68225 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0097 งานบริการทรัพยากรสารสนเทศ |
| 9 (RLIN) |
47193 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
หนังสือ |
| 988 ## - |
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835704 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
siriporn |
