รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
01355cam a22003137i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
835384 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423160408.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141025s2014 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781137351814 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1137351810 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
.S58B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simpson, Anna |
| Titles and words associated with a name |
(Journalist) |
| 9 (RLIN) |
67624 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The brand strategist's guide to desire : |
| Remainder of title |
how to give consumers what they actually want / |
| Statement of responsibility, etc. |
Anna Simpson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Basingstoke : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2014. |
| -- |
4448 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 190 pages ; |
| Dimensions |
22 cm. |
| 449 ## - |
|---|
| -- |
New Arrivals Nov 2021 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
4160 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction. |
| 9 (RLIN) |
56505 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business. |
| 9 (RLIN) |
47015 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0050 หนังสือได้รับบริจาค |
| 9 (RLIN) |
9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
835384 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
siriporn |
