The Fluid Consumer : (ระเบียนเลขที่ 835253)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01570nam a22002773i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 835253 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423231747.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211026s2016 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749478377 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783868816266 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .C677F |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Correia, Teo. |
| 9 (RLIN) | 67370 |
| 245 14 - TITLE STATEMENT | |
| Title | The Fluid Consumer : |
| Remainder of title | Next Generation Growth and Branding in the Digital Age. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2017. |
| -- | 4158 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm |
| 449 ## - | |
| -- | New Arrivals Oct 2021 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Titel -- Table of Contents -- Acknowledgments -- Introduction -- PART I: The Outside Focus -- Chapter One -- Experience or Utility: Setting a Course to Please the Fluid Consumer -- Chapter Two -- The Platform Imperative -- Chapter Three -- Considering Digital Consumer Journeys Without Bias -- Chapter Four -- Staying Relevant in the Big Blur of Makers and Sellers -- PART II: The Inside Focus -- Chapter Five -- The Four Pillars of Digital Growth -- Chapter Six -- Targeting Growth in Emerging and Fragmented Markets -- Chapter Seven -- The Dual-Engine Approach to Innovation -- Chapter Eight -- The "New Normal" Marketing Framework: A Place to Start -- A Forward-Facing Epilogue -- Serving Fluid Consumers 20 Years From Now -- Endnotes -- Index -- About the Author. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0050 หนังสือได้รับบริจาค |
| 9 (RLIN) | 9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 835253 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 26/10/2021 | บริจาคโดย CPALL Knowledge Center | 0.00 | 1 | 1 | HF5415.1255 .C677F 2017 | 32550000511166 | 03/04/2023 | 23/04/2023 | 0.00 | 23/04/2023 | หนังสือ |
