Mobile marketing management : (ระเบียนเลขที่ 831932)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01018cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 831932 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423160732.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181018s2019 nyua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367141059 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367142469 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .H874M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hua, Hongbing, |
| 9 (RLIN) | 61272 |
| 245 10 - TITLE STATEMENT | |
| Title | Mobile marketing management : |
| Remainder of title | case studies from successful practices / |
| Statement of responsibility, etc. | Hongbing Hua. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2019. |
| -- | 4722 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 444 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 449 ## - | |
| -- | New Arrivals-Oct 2019 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| General subdivision | Management. |
| 9 (RLIN) | 15747 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile commerce. |
| 9 (RLIN) | 61273 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) | 47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 831932 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 29/10/2019 | ลีดเดอร์ แอนด์ รีดเดอร์ | 2600.00 | 2 | 6 | HF5415.1265 .H874M 2019 | 32550000505386 | 23/04/2023 | 2210.00 | 23/04/2023 | หนังสือ |
