Kellogg on branding in a hyper-connected world : (ระเบียนเลขที่ 831925)
| 000 -LEADER | |
|---|---|
| fixed length control field | 03238nam a22003017a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 831925 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423160732.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191026t th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119533184 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | .T977K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tybout, Alice M. |
| 9 (RLIN) | 19148 |
| 245 10 - TITLE STATEMENT | |
| Title | Kellogg on branding in a hyper-connected world : |
| Statement of responsibility, etc. | Alice M. Tybout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | 2019. |
| -- | 4405 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 338 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - | |
| -- | New Arrivals-Oct 2019 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: Section One Thinking Strategically about Your Brand -- ch. 1 Brand Positioning: The Foundation for Building a Strong Brand / Alice M. Tybout -- ch. 2 Leveraging the Power of Brand Purpose / Renee Dunn -- ch. 3 Creating a Powerful Brand Portfolio / Tim Calkins -- ch. 4 Competitive Brand Strategies: Creating Pioneer, Fast-Follower, and Late-Mover Advantage / Kent Nakamoto -- ch. 5 Leading the Brand: Brand Strategy Orchestration and Implementation / Eric Leininger -- ch. 6 The Three Keys to Building Global Brands with Soul / Sanjay Khosla -- Section Two Bringing Your Brand to Life -- ch. 7 Brand Design and Design Thinking / Bobby J. Calder -- ch. 8 Leveraging Touchpoints in Today's Branding Environment / Kevin McTigue -- ch. 9 Building Strong Connections between Brands and the Self / Wendi L. Gardner -- ch. 10 Building Strong Brands through Advertising Strategy in the Online Age / Brian Sternthal -- ch. 11 Digital Brand Storytelling / Mohanbir Sawhney -- ch. 12 Branding Services in the Digital Era / Tom O'Toole -- Section Three Gaining Insight about Your Brand and Quantifying Its Stature -- ch. 13 Digital Transformation and the Evolution of Customer Insights in Brand Building / Bridgette Braig -- ch. 14 Using Neuroscience to Assess Brands / Moran Cerf -- ch. 15 Measuring Brand Relevance and Health / Julie Hennessy -- ch. 16 Connecting Marketing and Finance via Brand Value / Bobby J. Calder -- Section Four Lessons from Brand Leaders -- ch. 17 Has Purpose Lost Its Purpose? McDonald's Defines Its Style of Marketing / Colin Mitchell -- ch. 18 Ulta Beauty Gets a Branding Makeover / Dave Kimbell -- ch. 19 Transforming a Historic Brand for a Hyper-Connected World: The John Deere Story / Mike Porter -- ch. 20 Rebranding an Organization: The Novant Health Story / David Duvall -- ch. 21 Repositioning a Country Brand: Changing the Conversation about Mexico / Gloria Guevara -- ch. 22 Managing Brand Communications in a Digital World / Cindy Halvorsen -- ch. 23 Customer Experience: The New Frontier of Branding / Sergio Pereira -- ch. 24 Brand New: Creating a Brand from Scratch / Paul Earle. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 4160 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (marketing) |
| 9 (RLIN) | 5747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 15747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Geographic subdivision | Management |
| 9 (RLIN) | 1218 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) | 47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 831925 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 26/10/2019 | ลีดเดอร์ แอนด์ รีดเดอร์ | 0.00 | 1 | HD69.B7 .T977 2019 | 32550000505384 | 23/04/2023 | 0.00 | 23/04/2023 | หนังสือ |
