Killing marketing : (ระเบียนเลขที่ 831841)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01325cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 831841 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423160740.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170817s2018 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260026429 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260026426 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P756K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pulizzi, Joe, |
| 9 (RLIN) | 61125 |
| 245 10 - TITLE STATEMENT | |
| Title | Killing marketing : |
| Remainder of title | how innovative businesses are turning marketing cost into profit / |
| Statement of responsibility, etc. | Joe Pulizzi & Robert Rose. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2018. |
| -- | 17910 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 260 pages ; |
| Dimensions | 24 cm |
| 449 ## - | |
| -- | New Arrivals-Oct 2019 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2095 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) | 47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 831841 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 09/10/2019 | Book Link | 1040.00 | 1 | HF5415.13 .P756K 2018 | 32550000505299 | 23/04/2023 | 832.00 | 23/04/2023 | หนังสือ |
