รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
03575nam a22003137a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
830637 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190131s 00| 0 eng dd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781259921841 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD62.4 |
| Item number |
.H548G |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hill, Charles W. L. |
| 9 (RLIN) |
2681 |
| 245 ## - TITLE STATEMENT |
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| Title |
Global Business Today |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
2018. |
| -- |
2330 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 543 pages : |
| Other physical details |
color illustrations, color maps ; |
| Dimensions |
28 cm |
| 449 ## - |
|---|
| -- |
New Arrivals-Mar 2019 |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
pt. I. Introduction and overview -- 1. Globalization -- pt. II. Country differences -- 2. National differences in political economy -- Political systems -- Economic systems -- Legal systems -- 3. Political economy and economic development -- The new world order and global terrorism -- 4. Differences in culture -- Social structure -- Religious and ethical systems -- Language -- Education -- Culture and the workplace -- 5. Ethics in international business -- Utilitarian and Kantian ethics -- pt. III. The global trade and investment environment -- 6. International trade theory -- Trade theory -- Mercantilism -- Heckscher-Olin Theory -- The Leontief Paradox -- The product life-cycle theory -- New trade theory -- Porter's diamond -- 7. The political economy of international trade -- Development of the world trading system -- From Smith to the Great Depression -- 1947-1979 : GATT, trade liberalization, and economic growth -- 1980-1993 : protectionist trends -- The Uruguay Round and the world Trade Organization -- Doha Round -- 8. Foreign direct investment -- 9. Regional economic integration -- Europe -- European Union -- Americas -- The North American Free Trade Agreement (NAFTA) -- The Andean Community -- Mercosur -- Central American Common Market, CAFTA, and CARICOM -- Free trade area of the Americas -- Association of Southeast Asian Nations -- Asia-Pacific economic cooperation -- regional trade blocs in Africa -- pt. IV. Global money system -- 10. The foreign exchange market -- Foreign Exchange Market -- Currency conversion -- Exchange rate forecasting -- 11. The international monetary system -- The Gold Standard -- The Bretton Woods System -- Fixed Exchange Rate System -- Floating Exchange Rate -- The Jamaica Agreement -- Pegged exchange rates -- Currency boards -- pt. V. The strategy and structure of international business -- 12. The strategy of international business -- Global expansion, profitability, and profit growth -- Global standardization -- Localization -- Transnational -- International -- 13. Entering foreign markets -- Greenfield venture or acquisition? -- pt. VI. International business functions -- 14. Exporting, importing, and countertrade -- 15. Global production, outsourcing, and logistics -- 16. Global marketing and r & d -- The globalization of markets and brands -- Market segmentation -- 17. Global human resource management -- International labor relations -- Acronyms -- Countries and their capitals -- World map. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
International business enterprises |
| 9 (RLIN) |
2250 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management. |
| 9 (RLIN) |
17426 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International trade. |
| 9 (RLIN) |
29011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investments, Foreign. |
| 9 (RLIN) |
30370 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multinationales Unternehmen. |
| 9 (RLIN) |
59607 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) |
47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
หนังสือ |
| 988 ## - |
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| -- |
830637 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
siriporn |
