รายละเอียดในรูปแบบ MARC
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02195cam a22003855i 4500 |
| 001 - CONTROL NUMBER |
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829846 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230423231654.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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170918t20182018caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781473982345 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781473982338 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1473982332 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781473982338 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.D343S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dahl, Stephan, |
| 9 (RLIN) |
58343 |
| 245 10 - TITLE STATEMENT |
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| Title |
Social media marketing : |
| Remainder of title |
theories & applications / |
| Statement of responsibility, etc. |
Stephen Dahl. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London ; : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
2018. |
| -- |
5027 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 277 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 449 ## - |
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| -- |
New Arrivals-Nov 2018 |
| 500 ## - GENERAL NOTE |
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| General note |
First published: 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing? |
| 520 8# - SUMMARY, ETC. |
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| Summary, etc. |
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
29453 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
46533 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Social media. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Topical term or geographic name as entry element |
0049_3 สำนักการศึกษาทั่วไป กลุ่มวิชาสังคมศาสตร์และมนุษย์ศาสตร์ |
| 9 (RLIN) |
58342 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
หนังสือ |
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829846 |
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siriporn |
