รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
| fixed length control field |
01988nam a22003377a#4500 |
| 001 - CONTROL NUMBER |
| control field |
828671 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180627t th ||||| |||| 00| 0 eng d |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
สพ |
| Item number |
.ธ391ค |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
ธณัช อยู่เย็น |
| 9 (RLIN) |
57133 |
| 245 ## - TITLE STATEMENT |
| Title |
ความแตกต่างของพฤติกรรมการซื้อสินค้าเฮ้าแบรนด์ (House Brand) ในธุรกิจค้าปลีกสมัยใหม่ ที่มีต่อปัจจัยส่วนประสมการตลาดในมุมมองของผู้บริโภค (4Cs) ในจังหวัดนนทบุรี |
| 246 ## - VARYING FORM OF TITLE |
| Title proper/short title |
The difference of the purchasing behavior in house brand products in modern trade business affecting to the marketing mix factors in aviewpoint of an enterprereneur (4Cz) in nonthaburi |
| 250 ## - EDITION STATEMENT |
| Edition statement |
พิมพ์ครั้งที่ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Nonthaburi : |
| Name of publisher, distributor, etc. |
Panyapiwat Institute of Management, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
65 หน้า |
| 449 ## - |
| -- |
New Arrivals-Jun.2018 |
| 502 ## - DISSERTATION NOTE |
| Dissertation note |
Independent Study (M.B.A (Business Administration (Chinese program))) -- Panyapiwat Institute of Management, 2017 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
พฤติกรรมการตัดสินใจซื้อ |
| 9 (RLIN) |
49251 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
ส่วนประสมทางการตลาด |
| 9 (RLIN) |
44713 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
สินค้าเฮ้าส์แรนด์ |
| 9 (RLIN) |
57134 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
ธุรกิจค้าปลีกสมัยใหม่ |
| 9 (RLIN) |
44955 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0090 บัณฑิตศึกษา |
| 9 (RLIN) |
1383 |
| 856 0# - ELECTRONIC LOCATION AND ACCESS |
| Uniform Resource Identifier |
<a href="http://elibrary.pim.ac.th/MyResearch/pfile/10047/9853/index.html">http://elibrary.pim.ac.th/MyResearch/pfile/10047/9853/index.html</a> |
| Public note |
Full Text |
| 856 0# - ELECTRONIC LOCATION AND ACCESS |
| Uniform Resource Identifier |
<a href="http://elibrary.pim.ac.th/MyResearch/pfile/10047/9854/index.html">http://elibrary.pim.ac.th/MyResearch/pfile/10047/9854/index.html</a> |
| Public note |
Abstract |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
| Uniform Resource Identifier |
<a href="http://elibrary.pim.ac.th/MyResearch/pfile/10048/24882.pdf">http://elibrary.pim.ac.th/MyResearch/pfile/10048/24882.pdf</a> |
| Public note |
Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
หนังสือ |
| 988 ## - |
| -- |
828671 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
| -- |
benjamad |