Market your way to growth: 8 ways to win (ระเบียนเลขที่ 827039)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01645nam a22003017a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 827039 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171212t2013 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118496404 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K624 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 33391 |
| 245 ## - TITLE STATEMENT | |
| Title | Market your way to growth: 8 ways to win |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Market your way to growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hobokon, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2013. |
| -- | 5817 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 p |
| 449 ## - | |
| -- | New Arrivals-Dec 2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 29431 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations -- Management. |
| 9 (RLIN) | 54236 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 54237 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Milton |
| 9 (RLIN) | 43304 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 827039 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 12/12/2017 | ซีเอ็ด | 970.00 | 2 | 3 | HF5415 .K624 2013 | 32550000501598 | 23/04/2023 | 824.50 | 23/04/2023 | หนังสือ | |||||
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 12/12/2017 | ซีเอ็ด | 970.00 | 1 | 4 | HF5415 .K624 2013 | 32550000501599 | 23/04/2023 | 824.50 | 23/04/2023 | หนังสือ | C.2 |
