Strategic brand management (ระเบียนเลขที่ 826200)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01559nam a22002897a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 826200 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170918t th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779414 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .K298S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 18042 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | : building, measuring, and managing brand equity |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Strategic brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4. ed., global ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพมหานคร : |
| Name of publisher, distributor, etc. | Boston, Mass., |
| Date of publication, distribution, etc. | Pearson. |
| -- | 52872 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 p |
| 449 ## - | |
| -- | New Arrivals-Sep 2017 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Always learning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products -- Management. |
| 9 (RLIN) | 52873 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) | 122 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 826200 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 18/09/2017 | book link | 1445.00 | 8 | 7 | HD69 .K298S Pearson | 32550000500803 | 10/05/2023 | 23/04/2023 | 1445.00 | 23/04/2023 | หนังสือ |
