รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
01962nam a22003257a#4500 |
| 001 - CONTROL NUMBER |
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| control field |
826197 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170918t2016 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781305080355 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HE7775 |
| Item number |
.S784M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Straubhaar, Joseph D. |
| 9 (RLIN) |
52864 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media now |
| Remainder of title |
: understanding media, culture, and technology |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Media now |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
2016. |
| -- |
45639 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
609 p |
| 449 ## - |
|---|
| -- |
New Arrivals-Sep 2017 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry?and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media |
| 9 (RLIN) |
42872 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Culture |
| 9 (RLIN) |
28567 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technology |
| 9 (RLIN) |
22512 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
LaRose, Robert |
| 9 (RLIN) |
52865 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davenport, Lucinda |
| 9 (RLIN) |
52866 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
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| -- |
826197 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
benjamad |
