รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
02479nam a22003497a#4500 |
| 001 - CONTROL NUMBER |
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| control field |
825749 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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170825tKogan Page th ||||| |||| 00| 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749474706 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5548.32 |
| Item number |
.K566D |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kingsnorth, Simon |
| 9 (RLIN) |
52320 |
| 245 ## - TITLE STATEMENT |
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| Title |
Digital marketing strategy: an integrated approach to online marketing |
| 246 ## - VARYING FORM OF TITLE |
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| Title proper/short title |
Digital marketing strategy |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London : Philadelphia, PA : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2016. |
| -- |
4158 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 324 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 449 ## - |
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| -- |
New Arrivals-Aug.2017 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- What is digital marketing? -- Aligning with your business strategy -- Barriers and considerations -- Planning -- Search engine optimization -- Paid search -- Display -- Social media -- User experience and transformation -- CRM and retention -- True personalization -- Customer service -- Content strategy -- Analytics and reporting -- Presenting your strategy -- Bringing it all together. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Electronic commerce -- Management |
| 9 (RLIN) |
52322 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
29453 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
29042 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0050 หนังสือได้รับบริจาค |
| 9 (RLIN) |
9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
หนังสือ |
| 988 ## - |
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825749 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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benjamad |
