Dynamics of public relations and journalism (ระเบียนเลขที่ 825218)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01994nam a22002657a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 825218 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170606t2017 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781680945119 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .A478 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ALEXANDRA PRENTISS |
| 9 (RLIN) | 51637 |
| 245 ## - TITLE STATEMENT | |
| Title | Dynamics of public relations and journalism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Arcler Press LLC, |
| Date of publication, distribution, etc. | 2017. |
| -- | 51627 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 294 p |
| 449 ## - | |
| -- | New Arrivals-Jun. 2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Public relations and journalism have had a difficult relationship for over a century, characterized by mutual dependence and - often - mutual distrust. In recent years, developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. Journalists often flinch from an inconvenient truth: that without the Public Relations industry their publications and bulletins would be poorer. This book updates all the chapters to stay abreast of the changing world of Public Relations & Journalism and to broaden student and practitioner insight into the synergy between Public Relations & Journalism. Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 5119 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relations & Journalism |
| 9 (RLIN) | 51629 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011-3 วิทยาลัยบัณฑิตศึกษาจีน ปรัชญาดุษฎีบัณฑิต สาขาบริหารธุรกิจ CPHD (หลักสูตรภาษาจีน)(ป.เอก) |
| 9 (RLIN) | 47390 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 825218 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 06/06/2017 | ซีเอ็ดยูเคชั่น | 4420.00 | English: HG - PE | 1 | P90 .A478 2017 | 32550000400859 | 23/04/2023 | 3757.00 | 23/04/2023 | หนังสือ |
