รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
02095nam a22002897a#4500 |
| 001 - CONTROL NUMBER |
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| control field |
822975 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160928t2015 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119070481 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.S393 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman |
| 9 (RLIN) |
17995 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing & PR |
| Remainder of title |
: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc, |
| Date of publication, distribution, etc. |
2015. |
| -- |
48045 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
458 p |
| 449 ## - |
|---|
| -- |
New Arrivals-Sep.2016 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
15747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
5119 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online-Marketing |
| 9 (RLIN) |
48250 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
822975 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
benjamad |
