Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity (ระเบียนเลขที่ 822972)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01456nam a22002897a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 822972 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160928t2016 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749471378 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .E937 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Everett, Lesley |
| 9 (RLIN) | 48245 |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Corporate brand personality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; Philadelphia : |
| Name of publisher, distributor, etc. | KoganPage, |
| Date of publication, distribution, etc. | 2016. |
| -- | 48246 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 p |
| 449 ## - | |
| -- | New Arrivals-Sep.2016 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Leadership. |
| 9 (RLIN) | 48248 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Strategic Planning |
| 9 (RLIN) | 48247 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Management. |
| 9 (RLIN) | 42434 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) | 122 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822972 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 28/09/2016 | คิโนะคูนิยะ | 1032.00 | 2 | HF5415.1255 .E937 2016 | 32550000238556 | 23/04/2023 | 928.80 | 23/04/2023 | หนังสือ |
