การโฆษณาและการส่งเสริมการตลาด / (ระเบียนเลขที่ 822562)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01541nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 822562 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151209s2015 th m a000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786167060873 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .บ824 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เบลช์, จอร์จ อี |
| 9 (RLIN) | 20452 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณาและการส่งเสริมการตลาด / |
| Statement of responsibility, etc. | George E. Belch and Michael A.Belch ; แปลและเรียบเรียง กมล ชัยวัฒน์ |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and promotion : an integrated marketing communication perspective 9/e. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แมคกรอ-ฮิล, |
| Date of publication, distribution, etc. | 2558. |
| -- | 170 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 423 หน้า : |
| Other physical details | ภาพประกอบ |
| 449 ## - | |
| -- | New Arrivals-Aug.2016 |
| 500 ## - GENERAL NOTE | |
| General note | แปลและเรียบเรียงจาก Advertising and promotion : an integrated marketing communication perspective 9/e. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 751 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 121 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 1119 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0097 งานบริการทรัพยากรสารสนเทศ |
| 9 (RLIN) | 47193 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 16392 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 16393 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | กมล ชัยวัฒน์ |
| 9 (RLIN) | 20451 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822562 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | suphakanya |
| 992 ## - | |
| -- | jm1215n |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาไทย | PIM Creative Learning Space | PIM Creative Learning Space | Thai Book Shelves | 31/08/2016 | จุฬา | 395.00 | Thai: HF - HG | 3 | HF5823 .บ824 2558 | 32550000238095 | 23/04/2023 | 355.50 | 23/04/2023 | หนังสือ |
