Social media and public relations: fake friends and powerful publics (ระเบียนเลขที่ 822088)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02225nam a22003257a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 822088 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160712t2016 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415856263 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM742 |
| Item number | .M618 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Motion, Judy |
| 9 (RLIN) | 47034 |
| 245 ## - TITLE STATEMENT | |
| Title | Social media and public relations: fake friends and powerful publics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2016. |
| -- | 42967 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p |
| 449 ## - | |
| -- | New Arrivals-Jul.2016 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge new directions in public relations & communication research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 9 (RLIN) | 46533 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 46999 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PSYCHOLOGY / Social Psychology |
| 9 (RLIN) | 47036 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) | 122 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Robert L. |
| 9 (RLIN) | 5120 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leitch, Shirley |
| 9 (RLIN) | 47035 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822088 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 12/07/2016 | เอเชียบุ๊คส์ | 4750.00 | English: HG - PE | 1 | 2 | HM742 .M618 2016 | 32550000237809 | 23/04/2023 | 4275.00 | 23/04/2023 | หนังสือ |
